What is Niche Marketing?
Niche marketing is marketing which is within a specified or is distinct in the realization that the more you focus on it, the more you are likely to target and attract the real viewers, readers, buyers or just audience in general. It is normally done through creating a niche site. How do you go about naming or creating niche markets? You will have to identify a broad topic which you think you have an interest in or one that you think can be profitable to you. From there, you will need to map out sub-topics underneath it with each of them having specific topics on which you will have to write content. If you think you cannot split a sub-topic any further, it means that you have arrived at the target of the niche and that is where the game begins.
How To Write a Niche Article
For most experienced internet marketers, it is a well-known factor that, you should be able to write content for your link building and sites. It is comparable to a never ending treadmill research of creating sites, keywords, write articles for the site and then you write several others for your link building. The content creation part is the most time consuming of them all, and at times, it can become boring for the writer. And that is why most niche marketers turn to outsourcing for content. And before you even think about outsourcing, it is important that you know the important things that should be considered when doing niche article writing.
Things To Include in a Niche Article
- Keyword Density
- Keyword and other words in the title
When you are doing niche marketing, it is important that you don’t exceed the 3% keyword density. You only need to use it in the title then somewhere at the beginning of the article. You can only add it somewhere at the end or in the middle if the article is long. For you to be able to calculate the keyword density, take the number of times the word has been used in the post and divide it by the total number of words in the post, multiply by 100, and you will be able to get the keyword density in a percentage form. If the article is short, you shouldn’t overdo the keyword density; all you need to do is take the supporting keyword and work it into the article
When writing niche articles, make sure that you keep your audience entertained by writing unique and entertaining articles. Spice it up and deviate it from what the keyword. An example is, when you are given a keyword of a broom, you don’t have to write specifically on a broom, what it is and what it does. Everyone knows what a broom is, but they want to read something unique about a broom that is entertaining.
Do Simple Research
When doing niche marketing and writing, try to do your research on Amazon or other product review sites, where you will be able to get reviews from other people and from there, you can come up with your own unique opinion or idea about the same and the way you think the product has inspired in general.
Make it Positive
Whatever you are writing about, make sure that you keep to the positive so that the reader can have a positive feeling of what you are trying to write about. Avoid being in the negative; the worst you can do is to is to remain impartial.
Keywords and Other Words in Title
Creating your title for the niche articles will make it possible for the reader to know which way your article is heading to and be able to follow smoothly. Don’t use the keyword only and think that is a title, try to be creative and add other words to make it a long, creative title. As long as you can produce unique content for the article, you are a good niche writer.
Why Niche Marketing?
When you decide to do niche marketing, it means that you are ready to use strategy and market faster than when using any other marketing option. Marketing online being is all about the target, and there is nothing which can hit this better than niche articles. Remember, you will be competing with other thousands or even millions of websites, and that is why you need to be unique and interesting to beat the stiff competition. Get higher ranking to get ahead of the other big fishes already available in the market.